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9/11 and the Advent of Total Diplomacy: Strategic Communication as a Primary Weapon of War


The 9/11 attacks were used to justify an institutional revolution meant to complete a process of integration and coordination of all the assets of US national power through a strategic communication (SC) campaign deployed on a global scale.1 The “Global War on Terror” (GWOT) nurtured a narrative of crisis associated with this unprecedented public education effort. In order to sell its approaches, the United States government relied on a network of “experts”: military veterans, high‐ranking officers such as Admirals as well as professional journalists and academics who contributed to forging a consensus, or, as Michel Foucault would call it, a “regime of truth” that claims a certain interpretation to be right and true, while ignoring or discrediting critics and dissenting narratives.

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